Geary Fresh

Hiring: VP, Strategy

The VP of Strategy leads client engagement direction and is an integral part of the agency’s full-service interactive team.  He/she acts as a consultant to develop the online strategy as it relates to the client’s overall business goals. The Strategist is fluent in recognizing and negotiating multiple client-side department stakeholder business objectives, understanding consumer behavior, defining analytics strategy and developing actionable reports. Key deliverables include creating and optimizing an online channel development / enhancement plan and interactive marketing roadmap. 

Core Responsibilities:
- Performing strategic analyses and best practices audits
- Developing integrated marketing and promotions roadmaps / campaigns for clients
- Developing customer targeting and segmentation strategies
- Developing customer acquisition, retention and conversion strategies
- Developing business cases and ROIs for various business purposes, including direct response advertising campaigns, marketing programs, campaign options, and website development efforts
- Partnering with senior account leadership to support client decision-making
- Providing strategic counsel to executive level clients
- Actively contributing to cross functional delivery teams
- Coordinating with media and analytics teams to make sure findings inform strategic planning
- Supporting business development efforts with research, structure and smart thinking
- Scoping and pitching projects for new and existing clients

Required Skills:
- 5-8 years Internet, marketing or management consulting experience
- Leadership, collaboration, and presentation/communication skills a must
- Notable experience in financial sector or with financial clients
- Ability to review vast amounts of research, synthesize and draw relevant conclusions
- Ability to multitask so as to support multiple projects
- Experience in consumer brand marketing (consulting or client-side)
- Experience with online advertising, online strategy, site development strategy, basic -front-end technology issues
- Excellent presentation skills and comfortable presenting ideas in front of clients
- Team player with the ability to play different roles within the team
- Ability to manage, mentor and grow one or more direct reports
- Comfortable with being able to quickly join the client team and immediately add value
- Comfortable developing Excel models of average complexity
- Excellent PowerPoint skills
- Must be willing to travel a few days a month, as needed
- MBA a plus

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com 

About Geary Interactive
Located in San Diego and San Francisco, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family (we call it the Gearyites). 

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect! 

Geary Interactive is a division of Geary Group. 

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We’re hiring! SEO Specialist

We are currently searching for an experienced SEO Specialist for the Geary SEO division who will be responsible for the creation and implementation of key SEO strategies, including optimizing on page site elements and site structure, content creation, and off page link building and awareness tactics.

Summary of essential job functions

• -Planning, implementation, and ongoing management of link building strategies
• -Keyword research and analysis
• -Site architecture analysis
• -Client Search Engine ranking analysis and reporting
• -Lead regular client reporting meetings, strategy reviews, and explanation of deliverables
• -Work with clients and internal teams to help educate and field client questions on the SEO process and principles
• -Monitoring and managing daily progress of search engine campaign details including strategy & implementation, copywriting, budgets, and reporting.
• -Closely monitor campaigns and work with internal teams to ensure client goals are met.
• -Trend analysis and Web Analytics interpretation to make appropriate campaign strategy adjustments.
• -Research opportunities around new technologies or vendors.
• -Contribute to team efforts to maintain in-depth knowledge of industry current events and trends.
• -Identify ongoing organic search opportunities within client campaigns

Knowledge of the following theory, principles, practices and/or content:

• -Strong link building experience and knowledge
• -Up-to-date knowledge of search engine algorithm and ranking strategies
• -Basic knowledge of paid search tools and strategies as well as an awareness of emerging opportunities
• -Experience with SEO for complex database-driven websites and an understanding of database-driven websites strongly preferred
• -Ability to break down complex ideas/concepts/strategies to both clients and other team members
• -Knowledge of HTML, CSS, JavaScript, and web design
• -Knowledge of  Google Analytics, Microsoft Word, Excel, and PowerPoint
• -Strong aptitude and interest in technology, the internet, & experience with a variety of platforms.
• -Strong organizational skills and attention to detail

Other Requirements:

• -2-3 years online advertising/media buying and SEO experience
• -Excellent verbal, written, and presentation skills.
• -Ability to work in a fast-paced and competitive, yet fun environment while managing competing priorities and meeting strict deadlines.

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com 

About Geary SEO

Located in San Diego, Geary SEO is a premium services SEO company specializing in advanced optimization and link building strategies. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family (we call it the Gearyites).

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect! 

Geary SEO is a division of Geary Group. 

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Hiring: PHP Web Developer

Geary Interactive 

Summary of Position
We are looking for a highly motivated Web Developer with PHP/MySQL experience for the Geary Interactive Division.  The Web Developer works under limited supervision by the Lead Web Developer to communicate with clients and/or account executives to translate business logic into programming logic. 

Responsibilities

• -Collaborate with project managers to define and estimate technical scope
• -Work with a team of designers to develop high-end websites and applications
• -Update and maintain existing web applications and sites
• -Basic server administration (LAMP stack)

Experience
Strong front end and back end development experience. Good critical thinking skills, problem solving skills, communication skills (written and verbal), ability to handle multiple projects. 

• -PHP 5 and strong OOP experience are mandatory
• -Experience developing with an MVC framework; knows and implements MVC best practices
• -Knows JavaScript and jQuery
• -Experience using third-party API’s and web services via SOAP, JSON, or XML
• -Strong MySQL knowledge (can design tables, write own queries, understand joins, indices and keys)

To Apply
Email your resume and cover letter, with the open position of interest in the email title, to careers@gearyi.com

About Geary Interactive
Located in San Diego and San Francisco, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family (we call it the Gearyites). 

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect! 

Geary Interactive is a division of Geary Group. 

Subscribe to the Jobs RSS Feed 

Subscribe to the Jobs Feed via Email

Infographic: Disasters in the age of new media and social sharing

The notion that social media has revolutionized how we absorb, share and find information is not new. Twitter broke the news about Osama bin Laden’s death, and media outlets depend on social media as a source for breaking news. Lesser known is how social media and smart phones have become a valuable asset for disaster relief as they facilitate communication when other channels are compromised. Recent events like the earthquake in Haiti and the tsunami in Japan prove the utility of social media during a natural disaster.

Combined with the mass adoption of smart phone devices, most of us have access to our social networks and the world in the palms of our hands. Especially in the wake of natural disasters, when electricity and phone lines are down, smart phones and social media networks serve as the best (and possibly only) way to communicate and share critical information.

We wanted to investigate the utility of smart phones and social media during crises a little bit deeper. In this infographic, we have compiled information that shows how smart phones and social media have aided communication during recent natural disasters. The research and stories were shocking. Tales surfaced about a man who used his phone, while stuck under rubble, to access first aid tips, and others used flash light apps to see when electricity wasn’t working.

These stories and statistics highlight the value of social media as an information sharing tool. Most of us already feel like we are married to our phones, so do not think of this as proof that you need to be plugged in 24 hours a day. That said, it doesn’t hurt to grab your smart phone on your way out the door either.

Created by Geary Interactive, a digital advertising agency.

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<a href=”http://i.imgur.com/H7AgA.png” mce_href=”http://i.imgur.com/H7AgA.png”> <img src=”http://gearyi.com/fresh/wp-content/uploads/2011/05/Social-Media-Support-During-Disasters-Infographicl.png” mce_src=”http://gearyi.com/fresh/wp-content/uploads/2011/05/Social-Media-Support-During-Disasters-Infographicl.png” width=”600″ height=”800″ border=”0″><small>Created by Geary Interactive, a <a href=”http://www.gearyi.com” mce_href=”http://www.gearyi.com”> digital advertising agency</a></small></center>

Was the iPhone a prop in Minority Report?

The recent controversies regarding Apple’s iPhone tracking make it seem like we are getting closer and closer to a reality similar to the movie Minority Report. Are we shifting to a culture where little “precogs” track everything we do? Maybe not yet, but our phones do have the capabilities to track, log and transmit our every move.

There have been concerns about Apple’s location history database which is built into iOS. The company says that it is not tracking the location of each iPhone. However, it is collecting data of Wi-Fi hotspots and cell phone towers. This data is sent to Apple in encrypted and anonymous form.

Apple did admit to two “bugs.” One is that the iPhone continued to update its Wi-Fi and cell tower data even when users turn off the Location Service tool. Also, “the reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly… We don’t think the iPhone needs to store more than seven days of this data” (finance.yahoo.com).

Smart phone users should be aware if their phone’s advanced competence. If your phone is lost or stolen, the new user would have access to the tracking data and has the ability to download it to their computer. Also even though Apple isn’t sending this data to any 3^rd party companies, they are allowed to. The government permits “telephone companies [to share] customer data, including location information, with outside parties without first getting the customer’s consent but those rules don’t apply to Apple and other phone makers.” (technolog.msnbc.msn.com).

Groupon hitting the grocery store

Groupon continues to make waves with its clientele as its adds General Mills to its roster. The deal offered in San Fransisco and Minneapolis appears to be a notable success for the CPG giant. The deal offered a sample pack of goodies–from Chex mix to sugar cookie mix, my personal favorite. One notable novelty of this offer was that the sampler pack will be delivered directly to buyers’ homes. This move strikes me as odd as it takes the grocery store out of GM’s grocery products.

Most are applauding GM for hopping on this bandwagon. This is especially true because GM, like most CPG companies, have low profit margins. Groupon was not really considered to be an option for most CPG companies. GM is expected to report on its success soon, and apparently it will be a glowing report. The offer in Minneapolis sold out before 11 am.

Facebook Privacy–Keep your Profile Clean

Facebook is an indicator of our trashier sides. Even with privacy settings, we are still at the mercy of our friends’ posting and picture taking habits. In an aptly named article, “Reppler is the Morning After Pill for your Facebook Profile,” Fast Company looks into a company that is working with Facebook to create some type of process that will save us from friends that just won’t stop posting inappropriate pictures.

Reppler is taking the approach that some subscribers–mostly college students–do not know just how damaging their Facebook profiles can be to a job hunting process. Second to Google, Facebook is one of the first places HR recruiters look when they want to gauge the personality of candidates. If you were applying for a job, would you want a recruiter to see all of your pictures? Probably not.

The company will help manage your connections, so blocking people would not be necessary. Since Facebook has been pretty adamant about maintaining transparency and subjecting subscribers to questionable privacy policies (granted Facebook is getting better), I am surprised that they are open to such a partnership.

Should we really care about what people are doing on Facebook? Not really…but we do. Social media has become a metric against which we measure current and prospective friends. I keep a mental list of my friends who post a few too many pictures or update their status a million times a day. I notice, and I judge. It only follows that prospective employers will do the same. Who knows if Reppler will take off, but either way, we need to take control of our Facebook profiles. And always remember there is always somebody watching.

It is (March) Madness!

March Madness is the exciting display of collegiate athletics that takes over our water cooler conversations and competitive gambling urges every year. It like many other things have adapted itself to the digital world. Tracking The Big Dance has evolved from crinkled up paper score sheets to online brackets, mobile apps and online competitions with huge payouts for those who can pick the winning teams.

There are apps available that predict, analyze and track games along with multiple brackets. As of March 27^th, there have been 41.6 million visits across March Madness On Demand online products, iPad and iPhone apps for the games.

Along with the increased use of apps, more people are watching the games online then years past. During this year’s first five rounds of the tournament, 12.7 million total hours of streaming video were consumed across the MMOD online, iPad and iPhone apps.

Whether you studied the teams and followed the stats or if you’re one to let the fate of a coin or jersey color fill out your bracket, you could have a big pay day if you make that flawless bracket.  Sportsbooks.com is offering a $14 million prize for a perfect bracket! Yahoo.com is also offering a prize of $1 million dollars (yes, I am saying this in my best Dr. Evil voice) for the perfect bracket entered with their contest.

There are also big pay outs for the networks involved. CBS expects to make around $30 million in advertising revenue for its online broadcasts. This is about 30% more then it made back in 2008.

The Championship Game will take place on Monday April 4^th, so if you are a diehard basketball supporter or a fair-weather fan, there are plenty of apps and online videos to accommodate your viewing needs for the end of this year’s madness.

Radiation Exposure and the Body – What You Need to Know

The Fukushima explosion is the worst nuclear disaster in Japan since World War II.  This situation comes on the heels of—not one, but two—natural disasters, and the in the midst of this crisis, questions undoubtedly arise about the safety of radiation exposure.

As marketers, we are communicators. As such, we wanted to help everyone understand the different types of radiation, its effects and how to mitigate risks of exposure. Radiation is not something we think about every day, so there is understandably a lack of education around the topic.

The following infographic is the aggregation of numerous sources that are authorities on radiation. It details the threat levels of radiation exposure from events like the Fukushima explosion down to a dental x-ray. We hope that it will dispel the magnitude of everyday threats and help increase awareness around what Japan (and the world) is facing in light of these tragic circumstances.

If you would like to help the Japan recovery effort, please text REDCROSS to 90999 donate $10. If you would like to donate more, please continue on to the Red Cross website.

Disclaimer: As a digital marketing agency, Geary Interactive is not an expert about radiation or its effects. We compiled available information and presented in a way that is easily visualized and easy to understand.

Created by Geary Interactive, a digital marketing agency.

USE THIS IMAGE ON YOUR SITE

<a href="http://farm6.static.flickr.com/5256/5552874465_4f0abc284d_o.png"> <img src="http://gearyi.com/fresh/wp-content/uploads/2011/03/RADIATION-Cut-Off-2.png" width="600" height="800" border="0"><small>Created by Geary Interactive, a <a href="http://www.gearyi.com"> digital marketing agency</a></small></center>

Simple Apple Genius from a College Student

The last few weeks, I have been bombarded with stories of genius youngins. The following are pictures that Fast Company profiled, which is a feat in it of itself, about a product designed by a college student for a “quick two week project.” The design aims to de-clutter desks that are covered in Apple products. I think it’s brilliant, but feel free to judge for yourself.