10 Signs You Don’t Understand Web Analytics

Geary Interactive Web Analyst Nicole Rawski was featured in iMedia today. Here’s a snippet of the column, but to read the whole column visit iMedia Connection.

Sign 1: You brought the tool a year ago, and you’re still not measure your business objectives.

Sign 2:  You still have to remind the executive team what your company’s KPIs are (hint: key performance indicators)

Sign 3:  You create these beautiful dashboard, and no one knows what they mean.

Sign 4:  Your boss is always asking about the number of “hits” your company’s website is getting.

Sign 5: You’re still scratching your head wondering what you should segment and how it will help.

Sign 6: Even though your homepage has an 80 percent bounce rate, your boss doesn’t want a change because he/she likes the way it looks.

Sign 7: You’re running multiple online marketing campaigns, and you have no idea which performs better.

Sign 8:  The one time you ran an A | B test, a winner was chosen–but no improvements ensued.

Sign 9: You still cannot figure out why total site visits don’t add up in all the reports

Sign 10: You still design with HiPPO standards in mind.