7 Deadly Myths of Behavioral Targeting

Behavioral targeting is often revered as a cure to all that ails an online marketing plan, but that is just not the case. This assumption is based on key misconceptions that Geary’s CEO dispels in an iMedia article published today. The myths that Roell puts to rest are:

#1 All BT technologies are created equal

#2 It is possible to reach all audiences via behavioral targeting

#3 BT clusters are flexible and can provide marketers with a truly customizable campaign

#4 Behavioral campaigns are the most effective media buy

#5 Behavioral targeting alone will solve conversion problems

#6 You cannot optimize a BT campaign

#7 Retargeting is behavioral targeting

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