AOL acquires Third Screen Media

Just two weeks after the merger of Microsoft and Screen Tonic, AOL announced it has officially acquired mobile ad network and management platform provider Third Screen Media. Third Screen will operate under the AOL Advertising.com division.

Third Screen Media is currently the largest mobile provider and mobile ad network worldwide.  Third Screen offers MADX, the web-based mobile ad management/delivery system, and TSM which is the mobile ad network with over 100 publishers. Mobile ads can be delivered through WAP sites, SMS, MMS and mobile video.

This merger positions Advertising.com as the “One-Stop” shop for advertisers and publishers interested in mobile advertising. By taking the lead in their capabilities for online advertising, Advertising.com will combined their advertising solutions with the next levels of the mobile advertising channel and technologies.