Are Online Retailers Ready for a Winter Boost?

In South Korea online shopping numbers have spiked because people are avoiding crowded places–like malls–so they’re less likely to contract the H1N1 flu. With cold weather on the way and holiday shopping just around the corner, are consumers going to opt for online shopping? Will American shoppers avoid malls to keep healthy and warm?

For me, online shopping augments in store purchases. I have never thought, “Geez, I am going to buy product XYZ  online because I just don’t feel like leaving the house.” Weather is not a factor in sunny San Diego, but in other parts of the country weather is a huge factor in what can be accomplished in a day. In this light, I imagine that online activity will spike as temperatures drop.

Is your online revenue channel ready?

Winter window shopping, online purchases and shipping in perilous weather are all about to hit home for digital retailers, so make sure you’re prepped and ready. Promote reliable shipping, price comparisions and winter goodies because as cold weather approaches, your consumers are going to need a break from the elements.