Back to Behavioral

Last week I wrote a post about the boom in behavioral targeting technology after AOL’s acquisition of Tacoda. With more and more online marketing firms utilizing this advanced technology, it is apparent that marketers are going to need to step up their knowledge about their audiences and how to reach them.

There are so many types, techniques and segments of behavioral targeting that it is important to identify exactly who your audiences are, segment them accordingly and target or re-target them with appropriate and timely messaging. An iMediaConnection article posted today by Geary Interactive’s President & CEO, Andreas Roell, gives marketers the tips, tools and tricks needed to run a successful behavioral targeting campaign. I think this article gives a great step-by-step tutorial of every aspect of a comprehensive online campaign that includes complete behavioral targeting methodology.