Photographers, architects, and designers are particularly fond of all-Flash sites - and are often dismayed when SEO folks caution that the content of all-Flash sites is invisible to search engines. At Geary, we often recommend that clients build an HTML mirror of all content contained in the Flash - both for search engine spiders and for Web users who are blind or don’t have Flash enabled in their browsers.

However, this innovation - despite its significant limitations - could diminish the importance of building an HTML version of Flash sites or using other coding tricks to make Flash files readable to search engine spiders. It’s good news for those who love the slick, cinematic quality of Flash.

Their “Come Into the Closet” idea utilizes high end video and simple flash to highlight the benefits of their closet collections while personalizing each product to cater to a certain audience. The site features a clean layout, nice typography, and crisp, vibrant flash video in which you can navigate through with the use of elevator-type buttons that seamlessly take you from one floor to another and demonstrate the features of each closet through contrasting subjects.

There is one downfall to this site, the load time, but once you’re inside, it does a great job of effectively showcasing the benefits of the product through a somewhat virtual reality of everyday human experience.

Come Into the Closet.

“Zen” styled elements come alive in a peaceful way that leads us into wanting to experience more. Mouse-overs instead of On-clicks give the sense of gently gliding through. The theme is what most designers (and most advertisers) strive to do: “To touch someone’s heart with design.”

Jonathan Yuen