This is the first time a presidential candidate has taken advantage of the technology which allows advertising within video games that are updated through the Internet. Both candidates were approached with the opportunity, but only the Obama camp chose to utilize this medium. The campaign is targeted to only 10 states, all of which are swing states (Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio, and Wisconsin).

The ads launched on October 6^th, and will continue running up until November 3^rd.