We’re hiring: Paid Search Media Planner!

Do you think in pivot tables and predictive modeling of ROI? Do you like to discuss advanced search theory over lunch? If so, Geary Interactive is the place for you.

We are accepting resumes for highly motivated and savvy individuals who are interested in joining our exciting and established Media team. Our work has won the prestigious MIXX award three years running. In this challenging position, you will work with clients and our account service team to develop and implement complex paid search.

The Media Planner will create successful paid search and display campaigns based on an understanding of a client’s business objectives and their customers. During the lifecycle of the campaign, the Media Planner will be deeply involved with the performance of their campaigns and develop optimization plans that can be communicated to the client effectively. The ability of the medium to track and target data requires the Planner to be a detail-oriented and strategic thinker that is obsessed with finding the why behind the data.

Responsibilities:
-Translate client goals and objectives into strategic interactive media plans
-Develop keywords and phrases based on client online goals and objectives
-Provide clients with POVs and best practices for search media
-Consult with other team members including account service, strategy and creative to ensure that campaigns are integrated with all digital marketing initiatives
-Communicate with clients on all elements of a campaign including regular reporting
-Maintain vendor relations as they relate to client campaigns
-Collaborate with technical team on the implementation of tracking codes for effective tracking and ROI measurement
-Analyze campaign reports and proactively optimize campaign performance
-Maintain expert knowledge of interactive/digital media and contribute to agency education and knowledge sharing.

Qualifications:
-Bachelors degree with interest or emphasis in marketing, advertising, or related fields
-3-5 years online/digital/interactive advertising agency experience required
-2+ years of hands on paid search campaign management
-Excellent project management skills
-Superior Microsoft Excel & PowerPoint capabilities
-Experience with ad serving technologies is required (Marin, Kenshoo, DART)
-A proven track record for results oriented campaign optimization and with sample case studies
-Ability to manage, collect and integrate online advertising reporting data from multiple sources, to include web analytics, ad-servers, and other sources
-Ability to work with and present to clients at all different levels
-Advertising trafficking experience, comprehensive knowledge of online creative specifications

Candidates should also have the following:
-Enthusiasm and a passion for advertising/marketing
-Willingness and motivation to learn
-The ability to work autonomously and take ownership of assigned campaigns
-A high degree of organization and communication skills
-Strong interpretation skills; can work from little detail
-Dedication to excellent client service
-A strong team player who is committed to client results and can see the “big picture”

-Extra consideration for candidates that have display experience through utilizing DSPs, ad networks and direct site buys

Please note: This is not an entry-level position and requires at least 3 years of media and digital agency experience. We are open to filling this role in our San Diego, San Francisco or Chicago office.

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com

About Geary Interactive
Located in San Diego, San Francisco and Chicago, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family.

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect!

Geary Interactive is a division of Geary Group.

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