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Top 10 Reasons to Use a Corporate Blog
Posted on June 2nd, 2009 No comments1. If the content is good, a corporate blog can drive a great deal of traffic to a website.
2. If the content is keyword dense and brand-centric, a blog can drive relevant traffic to a website, encourage user interactions and conversions
3. Generating new, fresh content helps boost a website’s search engine rankings. Why? There are always new reasons for the search engines to crawl your site. They crawl the content and bestow your site with higher rankings.
4. Potential customers also have a reason to frequent your properties. If you can establish your site as an authority on a certain topic, consumers will turn to you for information (and hopefully business).
5. You look insanely smart and up-to-date.
6. Hosting a blog forces internal resources to focus on a website. Moderating comments, broken links and general up-keep will be attended to if company bloggers are constantly posting blogs.
7. It shows potential customers that you’re passionate about what you do–so much so that you cannot help writing about it.
8. A corporate blog lends personality to brands that sometimes don’t have an avenue to let their uniqueness shine. People relate to people, so the more character you can incorporate into a brand the better.
9. Interacting with users via a blog, social networking site or profile-based platform helps marketers understand their consumers better. This is never a bad thing.
10. It keeps up the war effort (so to speak) at home. As an active participant in the digital space, you have a better understanding of the climate. Insights derived here can be applied to other marketing avenues–online or otherwise.
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Twitter: 10 things to remember before a tweet
Posted on May 15th, 2009 No comments1. You have an audience. Even if you’re not following someone’s updates, they can still see what you post. If it’s not something you would say to your boss, don’t say it.
2. You cannot undo a post. On top of that, Twitter posts are crawled by Google. By no means do these facts call for censorship, but a second of pause before submitting a post does not hurt.
3. People follow updates to hear information that appeals to them. If you are managing a corporate/ branded account, stick to appropriate topics and don’t veer too far off course. If you do want to broach a new topic, take it slow and give your followers as much context as 140 characters allows.
4. Frequency matters. Ever notice that you start glossing over updates from a user if they over post? While some leaders of the Twitter pack can get away with 30+ posts a day, stick to updates that people will want to pay attention to. That way…they will.
5. Tone matters. While 140 characters is not a ton of space, it is sufficient to establish a tone and POV.
6. Diction is your friend. Saying what you mean to say can be difficult. On Twitter every word counts. Make them count.
7. People like to be re-tweeted. It makes them feel worthy. If you don’t have something to say, find someone who does and give them credit where credit is due.
8. Monitor when you gain followers. If you send out a post about what you did last night or what article you’re reading…keep it up. While its not an exact science, this measurement will show you what fellow Tweeps are interested in.
9. Follow back. No one likes to dance by themselves, so if someone follows you, check to see if you’d like to return the favor. Do not feel obligated to follow everyone, but it doesn’t hurt to look. If there interested in what you have to say, the opposite is likely true.
10. Lastly, remember Twitter is social, interactive and communal. If your goal is to connect with your consumers, provide them value. It’s possible to communicate without constant promotion–in theory at the very least.
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