Citizen Journalism

According to a poll referenced in Ad Age, 72% of Americans are dissatisfied with the quality of today’s journalism. With this high percentage of people wanting better news sources, blogs have become the contemporary alternative. The same poll showed that 55% of Americans think bloggers are an important part of modern journalism, which just goes to show how vital an industry this has grown to become.

The astounding impact of blogs in today’s Internet-savvy society is thanks to their credibility. A poll conducted last year showed that more people trusted information found in blogs than in advertising and e-mail marketing. As the number of blogs increases online, it will be interesting to see what kind of impact this will continue to have on traditional journalism.