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	<title>Comments on: Commercials Go Online, Get Interactive</title>
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		<title>By: marc meyer</title>
		<link>http://gearyi.com/fresh/commercials-go-online-get-interactive/comment-page-1/#comment-89</link>
		<dc:creator>marc meyer</dc:creator>
		<pubDate>Thu, 30 Aug 2007 18:30:53 +0000</pubDate>
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		<description>It&#039;s not new, it&#039;s just that advertisers and clients and  have finally bought into the idea. A few years ago, when the mini-cooper. They had one of the most clever interactive &quot;ads&quot; I had seen at the time.

The technology has finally reached a level where it really engages the user--- i.e. web 2.0. but the premise of an interactive site to generate traffic and click throughs and stickiness, is actually not that new.

Web users are becoming more and more accustomed to personalization and thus have higher expectations as well when they are approached.

Web 2.0 is rewriting the rules, unfortunately for SEO&#039;ers the challenge is very real to take these slick vehicles and point them north in the organic rankings.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not new, it&#8217;s just that advertisers and clients and  have finally bought into the idea. A few years ago, when the mini-cooper. They had one of the most clever interactive &#8220;ads&#8221; I had seen at the time.</p>
<p>The technology has finally reached a level where it really engages the user&#8212; i.e. web 2.0. but the premise of an interactive site to generate traffic and click throughs and stickiness, is actually not that new.</p>
<p>Web users are becoming more and more accustomed to personalization and thus have higher expectations as well when they are approached.</p>
<p>Web 2.0 is rewriting the rules, unfortunately for SEO&#8217;ers the challenge is very real to take these slick vehicles and point them north in the organic rankings.</p>
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