http://gearyi.com/fresh/consumers-are-the-new-marketers/ Geary's Collaborative Thoughts about What's New and Fresh Fri, 08 Apr 2011 17:43:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://gearyi.com/fresh/consumers-are-the-new-marketers/comment-page-1/#comment-57 kim Thu, 17 May 2007 19:08:15 +0000 http://www.gearyi.com/fresh/consumers-are-the-new-marketers/#comment-57 Taking the concept a step further, a company like Threadless (an on-line t-shirt manufacturer) not only solicits feedback from their customers, but all of their designs come from customer submissions. Customers design t-shirts and upload them to be voted on by the community and the most popular ones are put into production. The same process is used to determine which sold-out products deserve a 2nd print run. This company has pushed the concept of consumer participation to its limit. Can you think of any other company that would dare let the customer have complete control of what is sold? Radical... Taking the concept a step further, a company like Threadless (an on-line t-shirt manufacturer) not only solicits feedback from their customers, but all of their designs come from customer submissions. Customers design t-shirts and upload them to be voted on by the community and the most popular ones are put into production. The same process is used to determine which sold-out products deserve a 2nd print run. This company has pushed the concept of consumer participation to its limit. Can you think of any other company that would dare let the customer have complete control of what is sold? Radical…

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