Diesel Facebook Integration

We can’t take credit for the latest social media addition (and very clever marketing tactic) that now adorns the Diesel dressing rooms in the form of a “Diesel Cam,” but we have been anticipating the integration of digital and the physical for a while now.

The Diesel Cam allows shoppers to automatically post photos taken as they’re shopping to their Facebook profiles, granting customers the opportunity for immediate feedback on their potential purchases from everyone in their social networks. Images from the Diesel Cam include a Diesel logo, supplying the brand with free advertising when users share the photos.

Shopping is inherently social—the first thing that most people do before purchasing clothes is seek the opinions of their friends (or the person in the next stall) so sharing prospective fashion choices on Facebook is bound to be a successful campaign. We predict that this form of social integration will soon be available in many other shapes and sizes, from automatic updates when you check into hotels to photo -ops when you visit popular tourism destinations or dine in destination restaurants.

The video is pretty cool, too: