Facebook traffic beats Google

Hitwise reported this week that Facebook was the top visited website–trumping Google. This is the first time the social network has claimed this top position. Not too shabby, Facebook.

Experts have long since talked about the evolution of user entry points. They started with portals, “You’ve Got Mail” anyone? Next, users started their online travels at search engines, and now, trends indicate that social networks, like Facebook, are users’ first stop and gateway to the Internet. This weeks traffic report is a strong indicator of this trend.

Where’s the first place you go online? How do you find information?

Facebook also announced that its revamping its search functionality to suggest friends/ fan groups/ content that you might not be associated with. As of right now, suggested content is restricted to existing friends or affiliated groups. Their proposed changes will usher in a new era of marketing opportunities on this social network. We’ll see how it all shakes out. Facebook has definitely had struggles trying to add advertising to its forum, but as of late, they seem to have a pretty good model going.