We are accepting resumes for highly motivated and savvy individuals who are interested in joining our exciting and established Media team. Our work has won the prestigious MIXX award three years running. In this challenging position, you will work with clients and our account service team to develop and implement complex paid search.

The Media Planner will create successful paid search and display campaigns based on an understanding of a client’s business objectives and their customers. During the lifecycle of the campaign, the Media Planner will be deeply involved with the performance of their campaigns and develop optimization plans that can be communicated to the client effectively. The ability of the medium to track and target data requires the Planner to be a detail-oriented and strategic thinker that is obsessed with finding the why behind the data.

Responsibilities:
-Translate client goals and objectives into strategic interactive media plans
-Develop keywords and phrases based on client online goals and objectives
-Provide clients with POVs and best practices for search media
-Consult with other team members including account service, strategy and creative to ensure that campaigns are integrated with all digital marketing initiatives
-Communicate with clients on all elements of a campaign including regular reporting
-Maintain vendor relations as they relate to client campaigns
-Collaborate with technical team on the implementation of tracking codes for effective tracking and ROI measurement
-Analyze campaign reports and proactively optimize campaign performance
-Maintain expert knowledge of interactive/digital media and contribute to agency education and knowledge sharing.

Qualifications:
-Bachelors degree with interest or emphasis in marketing, advertising, or related fields
-3-5 years online/digital/interactive advertising agency experience required
-2+ years of hands on paid search campaign management
-Excellent project management skills
-Superior Microsoft Excel & PowerPoint capabilities
-Experience with ad serving technologies is required (Marin, Kenshoo, DART)
-A proven track record for results oriented campaign optimization and with sample case studies
-Ability to manage, collect and integrate online advertising reporting data from multiple sources, to include web analytics, ad-servers, and other sources
-Ability to work with and present to clients at all different levels
-Advertising trafficking experience, comprehensive knowledge of online creative specifications

Candidates should also have the following:
-Enthusiasm and a passion for advertising/marketing
-Willingness and motivation to learn
-The ability to work autonomously and take ownership of assigned campaigns
-A high degree of organization and communication skills
-Strong interpretation skills; can work from little detail
-Dedication to excellent client service
-A strong team player who is committed to client results and can see the “big picture”

-Extra consideration for candidates that have display experience through utilizing DSPs, ad networks and direct site buys

Please note: This is not an entry-level position and requires at least 3 years of media and digital agency experience. We are open to filling this role in our San Diego, San Francisco or Chicago office.

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com

About Geary Interactive
Located in San Diego, San Francisco and Chicago, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family.

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect!

Geary Interactive is a division of Geary Group.

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Responsibilities:

-       Create a new e-CRM practice within the company

-       Identify the best technical solutions, tools and companies in the industry to partner with (database analysis and segmentation, email delivery, etc.) in order to deliver the most robust campaign execution

-       Determine pricing and benefits of new e-CRM offer

-       Create, present and sell e-CRM strategies, tactics and projects to our existing clients and prospects, implement e-CRM campaigns and support clients and prospects

-       Project management and consultation (segmentation, communication plans, performance analysis, optimization recommendations)

-       Manage complex CRM projects when needed

Requirements

-       MBA highly preferred

-       5 years experience in e-CRM and 10 years of experience in CRM (online or offline)

-       Proven management skills

-       An appetite for B2B customer relations

Required Experience

-       Strong prior e-CRM experience and expertise

-       Strong communication skills

-       Operational mastering of at least one e-CRM tool or technical solution (Unica, Neolane, Marketo, SmartFocus, Teradata, Selligent, Microsoft Dynamics, Eloqua, Alterian, etc…)

Desired Experience

-       Team building and strong leadership / management skills

-       Management of e-mail campaigns

Other Qualifications

-       Service Orientation: The client must be your primary concern.

-       Creativity: A proposal is attractive when it is original.

-       Reliability: Customer confidence in the quality of your work and ability to meet deadlines are necessary.

-       Discipline: You are responsible for the image of our clients. All deliverables must be met beyond the needs and expectations of the client.

-       Curiosity: The e-CRM Director is in charge of all CRM aspects in Marketing, Communication and Databases. To remain effective, it is necessary to maintain an interest in these areas.

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com

About Geary Interactive
Located in San Diego and San Francisco, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family (we call it the Gearyites).

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect!

Geary Interactive is a division of Geary Group.

Subscribe to the Jobs RSS Feed

Subscribe to the Jobs Feed via Email

Combined with the mass adoption of smart phone devices, most of us have access to our social networks and the world in the palms of our hands. Especially in the wake of natural disasters, when electricity and phone lines are down, smart phones and social media networks serve as the best (and possibly only) way to communicate and share critical information.

We wanted to investigate the utility of smart phones and social media during crises a little bit deeper. In this infographic, we have compiled information that shows how smart phones and social media have aided communication during recent natural disasters. The research and stories were shocking. Tales surfaced about a man who used his phone, while stuck under rubble, to access first aid tips, and others used flash light apps to see when electricity wasn’t working.

These stories and statistics highlight the value of social media as an information sharing tool. Most of us already feel like we are married to our phones, so do not think of this as proof that you need to be plugged in 24 hours a day. That said, it doesn’t hurt to grab your smart phone on your way out the door either.

Created by Geary Interactive, a digital advertising agency.

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<a href=”http://i.imgur.com/H7AgA.png” mce_href=”http://i.imgur.com/H7AgA.png”> <img src=”http://gearyi.com/fresh/wp-content/uploads/2011/05/Social-Media-Support-During-Disasters-Infographicl.png” mce_src=”http://gearyi.com/fresh/wp-content/uploads/2011/05/Social-Media-Support-During-Disasters-Infographicl.png” width=”600″ height=”800″ border=”0″><small>Created by Geary Interactive, a <a href=”http://www.gearyi.com” mce_href=”http://www.gearyi.com”> digital advertising agency</a></small></center>

There have been concerns about Apple’s location history database which is built into iOS. The company says that it is not tracking the location of each iPhone. However, it is collecting data of Wi-Fi hotspots and cell phone towers. This data is sent to Apple in encrypted and anonymous form.

Apple did admit to two “bugs.” One is that the iPhone continued to update its Wi-Fi and cell tower data even when users turn off the Location Service tool. Also, “the reason the iPhone stores so much data is a bug we uncovered and plan to fix shortly… We don’t think the iPhone needs to store more than seven days of this data” (finance.yahoo.com).

Smart phone users should be aware if their phone’s advanced competence. If your phone is lost or stolen, the new user would have access to the tracking data and has the ability to download it to their computer. Also even though Apple isn’t sending this data to any 3^rd party companies, they are allowed to. The government permits “telephone companies [to share] customer data, including location information, with outside parties without first getting the customer’s consent but those rules don’t apply to Apple and other phone makers.” (technolog.msnbc.msn.com).

Most are applauding GM for hopping on this bandwagon. This is especially true because GM, like most CPG companies, have low profit margins. Groupon was not really considered to be an option for most CPG companies. GM is expected to report on its success soon, and apparently it will be a glowing report. The offer in Minneapolis sold out before 11 am.

Reppler is taking the approach that some subscribers–mostly college students–do not know just how damaging their Facebook profiles can be to a job hunting process. Second to Google, Facebook is one of the first places HR recruiters look when they want to gauge the personality of candidates. If you were applying for a job, would you want a recruiter to see all of your pictures? Probably not.

The company will help manage your connections, so blocking people would not be necessary. Since Facebook has been pretty adamant about maintaining transparency and subjecting subscribers to questionable privacy policies (granted Facebook is getting better), I am surprised that they are open to such a partnership.

Should we really care about what people are doing on Facebook? Not really…but we do. Social media has become a metric against which we measure current and prospective friends. I keep a mental list of my friends who post a few too many pictures or update their status a million times a day. I notice, and I judge. It only follows that prospective employers will do the same. Who knows if Reppler will take off, but either way, we need to take control of our Facebook profiles. And always remember there is always somebody watching.

There are apps available that predict, analyze and track games along with multiple brackets. As of March 27^th, there have been 41.6 million visits across March Madness On Demand online products, iPad and iPhone apps for the games.

Along with the increased use of apps, more people are watching the games online then years past. During this year’s first five rounds of the tournament, 12.7 million total hours of streaming video were consumed across the MMOD online, iPad and iPhone apps.

Whether you studied the teams and followed the stats or if you’re one to let the fate of a coin or jersey color fill out your bracket, you could have a big pay day if you make that flawless bracket.  Sportsbooks.com is offering a $14 million prize for a perfect bracket! Yahoo.com is also offering a prize of $1 million dollars (yes, I am saying this in my best Dr. Evil voice) for the perfect bracket entered with their contest.

There are also big pay outs for the networks involved. CBS expects to make around $30 million in advertising revenue for its online broadcasts. This is about 30% more then it made back in 2008.

The Championship Game will take place on Monday April 4^th, so if you are a diehard basketball supporter or a fair-weather fan, there are plenty of apps and online videos to accommodate your viewing needs for the end of this year’s madness.

As marketers, we are communicators. As such, we wanted to help everyone understand the different types of radiation, its effects and how to mitigate risks of exposure. Radiation is not something we think about every day, so there is understandably a lack of education around the topic.

The following infographic is the aggregation of numerous sources that are authorities on radiation. It details the threat levels of radiation exposure from events like the Fukushima explosion down to a dental x-ray. We hope that it will dispel the magnitude of everyday threats and help increase awareness around what Japan (and the world) is facing in light of these tragic circumstances.

If you would like to help the Japan recovery effort, please text REDCROSS to 90999 donate $10. If you would like to donate more, please continue on to the Red Cross website.

Disclaimer: As a digital marketing agency, Geary Interactive is not an expert about radiation or its effects. We compiled available information and presented in a way that is easily visualized and easy to understand.

Created by Geary Interactive, a digital marketing agency.

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<a href="http://farm6.static.flickr.com/5256/5552874465_4f0abc284d_o.png"> <img src="http://gearyi.com/fresh/wp-content/uploads/2011/03/RADIATION-Cut-Off-2.png" width="600" height="800" border="0"><small>Created by Geary Interactive, a <a href="http://www.gearyi.com"> digital marketing agency</a></small></center>

The daily deal website is being sued by one of their not so supportive “groupies.” Eli Johnson is seeking class action status because he was not able to use his Groupon voucher before it expired.

Johnson reportedly claims that the expiration dates on the company’s coupons violate the Credit Card Accountability Responsibility and Disclosure Act, which prohibits the sale of gift certificates that expire within five years of when they are purchased (www.internetretailer.com).

And what has gotten this specific man’s boxers in a bunch?

He was not able to play a 30 minute game of Whirleyball with his friends. Is missing out on this rousing combination of bumper cars, polo and jai alai worth the court battle? He thinks so.

Along with short expiration dates, Groupon’s fine print has caused other “groupies” to get riled up. Many of the vouchers may be limited to a single transaction, leaving part of the customer’s value unused. Some of the deals have blackout dates, restricting when the product/ service can be redeemed. Plus, the vouchers often cannot be used on alcohol, tax or tip.

Groupon has responded to the customer complaints by offering refunds to unsatisfied customers. They have also increased their customer service support; which accounts for about 20% of their global workforce (www.adage.com).

So online shoppers beware… read Groupon’s fine print!