Geary Interactive Acquires Fathom Online

Geary Interactive has acquired award-winning Fathom Online, a next-generation search engine marketing and technology services firm. The addition of Fathom strengthens Geary’s existing capabilities and produces one of only a few truly integrated, independent digital agencies. Moreover, Fathom Online advances Geary Interactive’s position in the industry to one of the largest independent agencies in terms of annualized billings.

Launched in 2002 and headquartered in San Francisco, Fathom Online is an acknowledged pioneer in search marketing. The firm’s advanced search engine marketing (SEM) and search engine optimization (SEO) services, as well as its comprehensive digital marketing technology suite, including its Keyword Price Index^® – a modeling tool, and Fathom Analytics – an on-demand marketing intelligence platform, optimize multi-channel, digital media advertising programs to cost-effectively drive business results for B2B, consumer and technology marketers.

“Search engine tactics are the most popular element of a digital marketing campaign. In order to effectively generate search demand and convert customers’ search clicks, the campaign must also include a strong integration with web development, paid and organic digital media planning and data analytics,” said Andreas Roell, president and CEO of Geary Interactive. “The combination of Geary and Fathom Online provides a compelling platform for today’s digital marketing landscape. Together, we offer powerful capabilities and deep relationships with publishers and engines, expanded end-to-end customized marketing solutions, a national presence and extensive industry category experience. Additionally, the combined entity has enhanced growth opportunities and a more diversified customer base, giving us a competitive edge.”

To read more about Geary’s acquisition of Fathom, click here.