Geary Interactive Wins Second Consecutive MIXX Award

Geary Interactive is proud to announce its second MIXX award win in two years. We were honored in the search engine marketing category for our on-going campaign with Covad Communications. The 2009 campaigns added a new persona-driven marketing component and refined its geotargeting focus. Combined, these strategies ensures Covad reaches qualified prospects within its service areas.

Persona-driven marketing: After identifying distinct, viable persona groups, paid search and landing page copy was tailored to resonate with each group. Tone, verbiage and depth of information was customized to give each group the right message that would help aid their purchase decisions.

Geotargeting: Covad refined its targeting strategy by creating technology to further microtarget locations. The goal was to ensure that every dollar spent was within a Covad service area. This completely re-formulated Covad’s search campaign, creative efforts and conversion tactics based on these two strategic pillars, creating a tightly focused customer-centric campaign that drove the best and most efficient results Covad has ever experienced. To read about the MIXX Awards, click here.