Gilt Group and VW Partnership = marketing perfection

This week Gilt Group is selling one 2011 Jetta a day (3 days total) for an absurdly discounted price of $6,000. One lucky bidder will drive off with a brand new car in a custom Gilt-gold color. The three lucky bidders aren’t the only fortune ones benefiting from this promotion. Gilt and VW will probably make out like bandits too. On Gilt, VW gets to show off its latest model’s specs to an opted in group of its prime target audience. Gilt’s subscribers are females looking for good sales on brand names–not a bad audience for VW to promote its new car. On the flip side, VW has a prominent call out on its homepage urging visitors to subscribe to Gilt, so they can have a chance at bidding on the car. Again, VW and Gilt have a lot of cross over between buyers, so the partnership makes perfect sense. People who are coming to Volkswagen’s site would probably be extremely interested in daily deals from top brands at discounted prices. Here are few screen shots of the promo.