Going Green…What does it mean?

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Everyone is jumping on the green bandwagon, and for good reason.  Earth Day on April 22 spurred a whole host of “green” marketing tie ins (green NBC and FOX station logos, green in-store promotions, to stumbleuponit.com planting trees for every thumbs up).  Going out on a limb, online marketing efforts are the greenest of them all.

In the digital space, we are all green.  By converting traditionally print materials to an online format, interactive agencies are cutting down on paper usage, and with trends like the crossover between cell phones and CPG coupons, the entire industry is inadvertently helping clients get green. 

As more companies try to become green in their marketing, the Internet is an obvious place for them to start because online marketing efforts don’t involve paper, plastic or anything un-earth friendly. BurstMedia conducted a survey that showed that 4 out of 5 people are incorporating some kind of green activities into their lives and 37 percent stated they frequently recall green advertising messages.  By going green, advertisers would not only help their brand join in on growing movement, but it would help decrease companies themselves reduce their harmful impact on the earth by lessening their reliance on printed advertisements.