Google Buys DoubleClick

Big news for Google! The giant announced that it has acquired the online advertising company, DoubleClick, for $3.1 billion. This acquisition gives Google access to DoubleClick’s advertisement software, as well as its relationships with Web publishers, advertisers and advertising agencies. This is a profound merger for the industry, as between them, Google and DoubleClick account for over 80 percent of the ads delivered to website publishers.

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