Google Goggles–Visual Search for Android

Google held a press conference yesterday, and in true Google form, they didn’t disappoint. The video below is a demonstration of Google Goggles, a visual search engine that will take what we love about Google (i.e.-they find what we’re looking for) and add a new visual, interactive component.

To sum up, with Goggle Android users can take pictures with their phone and Google will use that image to conduct a search. Examples in the video demo include books, business cards, landmarks, and other things we all stumble across during our day. Images can be stored for later use or discarded after ac search is completed.

What does this mean for users? Thier Android phone just got a lot cooler, and Google is adding features that the iPhone isn’t. Competitive edge anyone?

What does this mean for marketers? Their companies and products just got a lot more searchable. If users are going to be using this technology, they better be prepped and ready to be found.