Groupon hitting the grocery store

Groupon continues to make waves with its clientele as its adds General Mills to its roster. The deal offered in San Fransisco and Minneapolis appears to be a notable success for the CPG giant. The deal offered a sample pack of goodies–from Chex mix to sugar cookie mix, my personal favorite. One notable novelty of this offer was that the sampler pack will be delivered directly to buyers’ homes. This move strikes me as odd as it takes the grocery store out of GM’s grocery products.

Most are applauding GM for hopping on this bandwagon. This is especially true because GM, like most CPG companies, have low profit margins. Groupon was not really considered to be an option for most CPG companies. GM is expected to report on its success soon, and apparently it will be a glowing report. The offer in Minneapolis sold out before 11 am.