Hiring: VP, Strategy

The VP of Strategy leads client engagement direction and is an integral part of the agency’s full-service interactive team.  He/she acts as a consultant to develop the online strategy as it relates to the client’s overall business goals. The Strategist is fluent in recognizing and negotiating multiple client-side department stakeholder business objectives, understanding consumer behavior, defining analytics strategy and developing actionable reports. Key deliverables include creating and optimizing an online channel development / enhancement plan and interactive marketing roadmap. 

Core Responsibilities:
- Performing strategic analyses and best practices audits
- Developing integrated marketing and promotions roadmaps / campaigns for clients
- Developing customer targeting and segmentation strategies
- Developing customer acquisition, retention and conversion strategies
- Developing business cases and ROIs for various business purposes, including direct response advertising campaigns, marketing programs, campaign options, and website development efforts
- Partnering with senior account leadership to support client decision-making
- Providing strategic counsel to executive level clients
- Actively contributing to cross functional delivery teams
- Coordinating with media and analytics teams to make sure findings inform strategic planning
- Supporting business development efforts with research, structure and smart thinking
- Scoping and pitching projects for new and existing clients

Required Skills:
- 5-8 years Internet, marketing or management consulting experience
- Leadership, collaboration, and presentation/communication skills a must
- Notable experience in financial sector or with financial clients
- Ability to review vast amounts of research, synthesize and draw relevant conclusions
- Ability to multitask so as to support multiple projects
- Experience in consumer brand marketing (consulting or client-side)
- Experience with online advertising, online strategy, site development strategy, basic -front-end technology issues
- Excellent presentation skills and comfortable presenting ideas in front of clients
- Team player with the ability to play different roles within the team
- Ability to manage, mentor and grow one or more direct reports
- Comfortable with being able to quickly join the client team and immediately add value
- Comfortable developing Excel models of average complexity
- Excellent PowerPoint skills
- Must be willing to travel a few days a month, as needed
- MBA a plus

To Apply
Email your resume and cover letter, with the open position of interest in the email title to careers@gearyi.com 

About Geary Interactive
Located in San Diego and San Francisco, Geary Interactive is a full service digital advertising agency. We’re dynamic, fast moving and always innovating. Whether you ride the cutting edge or want to get your career started in digital marketing working with some amazing brands, there may be a place for you in our family (we call it the Gearyites). 

You can learn more about us on LinkedIn, Facebook and Twitter. Let’s connect! 

Geary Interactive is a division of Geary Group. 

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