Hot Juicy Burgers For Life

Wendy’s new website, Hot Juicy Burger, is catching the attention of anyone who has ever dreamed of winning a contest that enables the winner to never pay for their fast food addiction again. The goal of the website is to build a social network of Wendy’s target audience, engage their audience on a daily basis, create marketing buzz for their current advertising campaign and ultimately awarding the winner a lifetime supply of burgers.

Once joining the contest, you can earn points by having people vote for your personal reason that you deserve a “Hot Juicy Burger,” referring a friend to join, posting your Wendy’s character to a social networking site, and continuously logging onto the site.

To me, this seems like an online version of the famous pyramid scam that got people to sell a water filters to all their friends and relatives but just image how well that worked for the one at the top of the pyramid? Wendy’s has built a great social network of all who dream of having a steady diet Wendy’s burgers for the rest of their life. I am getting ready to color my hair red and e-mail all my friends, what about you?