Comments on: How can TV networks keep up with online? http://gearyi.com/fresh/how-can-tv-networks-keep-up-with-online/ Geary's Collaborative Thoughts about What's New and Fresh Fri, 08 Apr 2011 17:43:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: holly http://gearyi.com/fresh/how-can-tv-networks-keep-up-with-online/comment-page-1/#comment-109 holly Mon, 02 Jun 2008 15:57:08 +0000 http://www.gearyi.com/fresh/how-can-tv-networks-keep-up-with-online/#comment-109 It seems that using online exclusive content is a proven jumping off point for television to break into online. MTV has had a vast amount of success with doing "Web Exclusive" after-shows and cast interviews. And as far as "vintage" content goes. Who wouldn't LOVE to see some of their old favorites again with the click of a mouse. Another area that is going to be crucial for television is the wonderful land of Product Placement. This type of marketing can have an amazing impact and can be attributed any time the program is watched even if it is downloaded off of iTunes. Plus it doesn't suffer from TiVo fast forward syndrome. It seems that using online exclusive content is a proven jumping off point for television to break into online. MTV has had a vast amount of success with doing “Web Exclusive” after-shows and cast interviews.

And as far as “vintage” content goes. Who wouldn’t LOVE to see some of their old favorites again with the click of a mouse.

Another area that is going to be crucial for television is the wonderful land of Product Placement. This type of marketing can have an amazing impact and can be attributed any time the program is watched even if it is downloaded off of iTunes. Plus it doesn’t suffer from TiVo fast forward syndrome.

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