Hyundai Goes Mobile

In an attempt to reach a younger demographic, the car manufacturer Hyundai has implemented a new interactive campaign that includes a mobile-friendly microsite, ads on MySpace and mobile applications for a Times Square billboard. Through its research, Hyundai discovered that nearly 40 percent of the population has little knowledge about the car brand, especially the 18-34 demographic.

Hyundai created this new mobile platform to reach the younger audience and compete against automobile giants Toyota and Honda. So far the mobile campaign has earned a nine percent click-through rate since March and will add more of its models to the campaign. This was a good move on Hyundai’s part and could have some real legs as people start adopting this new form of advertising. The growth of social networks, mobile applications and Web 2.0 will prove to evolve the interactive marketing industry as large companies find new ways to reach their target audiences. It will be interesting to see the up-and-coming campaigns that marketers will use to target their audiences as the competition becomes fiercer…