IKEA “Come Into the Closet.” @ Geary Fresh

IKEA “Come Into the Closet.”

Posted on November 3rd, 2006 fresh No comments

IKEA has come up with ideal way to sell something as simple (and somewhat boring) as closets to all walks of life.

Their “Come Into the Closet” idea utilizes high end video and simple flash to highlight the benefits of their closet collections while personalizing each product to cater to a certain audience. The site features a clean layout, nice typography, and crisp, vibrant flash video in which you can navigate through with the use of elevator-type buttons that seamlessly take you from one floor to another and demonstrate the features of each closet through contrasting subjects.

There is one downfall to this site, the load time, but once you’re inside, it does a great job of effectively showcasing the benefits of the product through a somewhat virtual reality of everyday human experience.

4 responses to “IKEA “Come Into the Closet.””

Janine December 19th, 2006 at 12:19

IKEA. Two words: smashed fingers. There is actually a whole book of words to properly characterize the IKEA shopping experience and subsequent ‘assembly required’ experience. Smashed fingers applies to both.

As a sophisticated 30-something, I still adore IKEA — even though I need to meditate and medicate before entering that twisted maze of adorable sample living spaces. The trick is to enter through the warehouse — avoiding the jacked up maze altogether!

So, to me — and who am I? — the absolute best part about IKEA is the product names. Who knew that a pencil cup called Puhl or Poople could be so cool?! My dream job would be to name IKEA products, without any knowledge of the Swedish language. Just use lots of umlauts and whatnots, right?!

Oh, and the other outstanding thing about IKEA is that it puts all relationships to the test. Oh yes, you’re gonna fight. You’re gonna want a divorce! It’s not over — you still have to get home and put the fabulous finds together without killing each other, or yourself. But if you can survive, your relationship will be exponentially stronger than it was when you walked in.

Sorry about the IKEA rant. I’ve been dying to get that out for a long time. Thanks for providing the forum.

Cheers
robert July 17th, 2008 at 04:08

is there any way of getting the song “come into the closet?!” its awesome!
robert July 17th, 2008 at 04:09

actuallly all the songs are amazing
Marc December 4th, 2008 at 11:39

The music is by Dead Mono.
http://www.deadmono.com/