Indiana Jones finds a Widget

Paramount Pictures is scheduled to release an Indiana Jones widget this week to promote the franchise’s latest installment, Indiana Jones and the Kingdom of the Crystal Skull.  According to Reuters, Paramount is counting on the widget to be posted on blogs and social networks to build publicity around their latest movie.

Paramount already released a widget in February to promote the movie, but this time they are upping the ante and integrating a contest into their widget campaign.  The two fans who distribute the widget with the most people wins a trip to the movie’s world premiere.

The Reuter’s article points out that Hollywood is all about generating buzz.  Since this is undoubtedly true, we will more than likely see Hollywood continuing to employ emerging Internet trends to promote their movies.