Internet Killing the Radio Star

As the online channel becomes more and more prevalent among users of all ages, we are starting to see the same trend across the board - people turning on their computers as opposed to dialing the radio knob, flicking on their TV, or flipping the page in the magazine.

According to eMarketer, online advertising spending is projected to outweigh radio advertising spending for the first time. This doesn’t mean that people are going to completely shut out radio as their form of entertainment or resource for information, but the Internet is quickly providing more and more alternatives to the traditional channel.

One example of traditional radio crossing over into the online world is online streaming, which many radio stations now provide. Some local San Diego favorites are Smooth Jazz 98.1 and Channel 933 FM.