Internet marketing growth

Internet Marketing has grown significantly in the past 20 years, from a non-existent portion of most companies’ marketing budgets to an ever expanding medium to connect with customers.  According to eMarketer, online advertising spend by US companies is approximately $25.1 billion.

In this budding channel of communication, where do you stand?

Tactical Internet Marketing

Implementing your Internet presence strategy within your industry space is critical for competing now and for the future. Managing your search engine positioning, contextual advertising such as Google AdWords and Yahoo Search Marketing, media buys and staying top of mind with customers through newsletters will produce significant return on investment when executed correctly. Geary develops strategies that are the best fit for your company to benefit from the rising trend of consumers going to their computers and mobile devises to find information on products and services they are interested in purchasing.

The advantage of internet marketing is that results are measurable so you can insure that your marketing budget is an investment, not just money spent. Best in class analytics programs make it possible to know exactly where your spend is going and exactly what is coming out of it. Just as your company advertises on television, radio, and print media among other places; you will also benefit from advertising in equitable areas online:

Digital advertising: Media Buys are easily measurable by page views, clicks, and visitor action. We position your ads to reach your targeted demographics on other websites.

Search Engine Optimization and Paid search (Pay-Per-Click): SEM is highly effective and is quantifiable through position of rankings, link popularity, number of visitors referred from search engine referrals and actions taken by those visitors.

Email Marketing: HTML emails allow you to track what percentage of emails sent were opened, how many of those emails brought a visitor to your site and what action the visitor took once they were there.

Affiliate Marketing: An Affiliate program is like having brand representatives selling your product or service 24 hours a day. You can track how many visitors an affiliate is sending you, but more importantly how many of those visitors convert to customers. This knowledge allows you to value the effectiveness of your offer and maximize profits with and for all your affiliates.

The Geary Internet Marketing Advantage
There are many forms of Internet Marketing for your organization to take advantage of; the ones mentioned above are just a few. Our specialists at Geary understand the dynamics of results based online marketing and will be integral in producing a profitable Internet presence for your company.