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Would you give up 10 Facebook Friends for a Whopper?
Posted on January 8th, 2009 1 commentThe Whopper team at Burger King is at it again. This time with Whopper Sacrifice. The premise of this is that “you love your friends, but you love Whopper more.” The site encourages you to download the “Whopper Sacrifice” application to your Facebook profile. You are then suppose to sacrifice (unfriend) 10 friends which will then appear on the app on your profile. Once this is completed you are rewarded with a coupon for a free Whopper.
What are your thoughts on this: great marketing or not? With the real question being would you be willing to give up 10 Facebook friends for a Whopper?
1 responses to “Would you give up 10 Facebook Friends for a Whopper?”
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I am interested to hear the thoughts from others now that they have cancelled the campagin.
http://blogs.wsj.com/digits/2009/01/15/burger-king-cancels-facebook-ad-campaign/
I personally believe that with such a strong agency representing Burger King, You would have to think that the campaign strategy would have been thought through in its entire prior to launch. Including working very closely with the Facebook team to undersatnd all outcomes of the campaign. Perhaps the whole thing was a major PR Stunt? I recall several years back a similar situation with a Burger King campaign. You know what they say… There is no such thing as bad PR.
Thoughts?
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Robyn Freye January 19th, 2009 at 08:48