BusinessWeek puts it best, “Can the AP out-Google Google?” The Associated Press–aka journalism’s lifeline and holy style guide–has been attacking the search engine under the claims that Google misappropriates its content. Ideally speaking, the AP wants to create an online property where users can sift through all of its news stories and additional contributions from other sources. The gist is that it wants to divert traffic from Google News to its site.

The Associated Press’s Chief Executive was quoted in a BusinessWeek column saying, “The Web search giant ‘has a wacky algorithm’ for collecting news stories, AP Chief Executive Tom Curley says in an interview. “It does not lead people to authoritative sources.”

Curley may be right about Google not necessarily driving traffic to the most reputatble news sources, but its still where people search for their news. The AP may have bigger fish to fry because the it is not considered a destination for online news. Most consider it a source, aggregator and distributor. That’s about it. If users want news they go to a publisher site, news outlet or blog–not www.associatedpress.com.

What are the odds that the AP will be able to see its vision of being an online news source into a reality?