Microsoft Aquires Mobile Ad Company ScreenTonic

Today, Microsoft has announced the purchase of ScreenTonic, a Paris based mobile advertising technology company. Currently the ScreenTonic’s platform, Stamp, delivers text or banner ads to mobile devices throughout the UK. The technology uses Geotargeting ad delivery and provides campaign management, billing and reporting capabilities.

ScreenTonic will become part of Microsoft’s Digital Advertising Solutions Group.  Clearly, Microsoft is confident that the mobile marketing industry has a future.  However, it is not clear how this affects the US mobile industry.  Other rumors have surfaced about Microsoft purchasing Third Screen Media, a US based mobile advertising firm.  We’ll all have to wait to see what Microsoft does next in the mobile industry.