Mobile TV Most Popular Among Males 35 and Younger.

A recent survey by comScore discussed Mobile TV adaptability, awareness, content and key purchasing motivators. The comScore report clearly indicates the early adapters to the technology are primarily tech savvy males (65%) and 35 years or younger (46%). The report also shows that 46% of the women and 54% of the men surveyed are interested in Mobile TV.

Verizon V-cast leads in awareness among Mobile TV services. Of the current Mobile TV subscribers surveyed, 43% where aware of V-Cast, 34% knew of Mobi TV and 15% for Modeo. The majority of non-subscribers, 56% of the respondents, prefer a full-show and 53% prefer general content such as news.

The survey also indicates 71% of participants are most sensitive to the cost of the Mobile TV service. Other main influencers include picture quality and screen size. Another 67% of those interested in Mobile TV would support mobile ads to receive a free subscription.