Send me a yellow shirt to wear in protest, err, education

An agency stands its ground and claims to protest landing pages at Ad Tech SF this morning. A clever way to stir up dialogue about moving the professional marketing masses beyond the landing page and a one-size-fits-all optimization technique to segmentation based on user need and intent. It is time for marketers and agencies to change their approach to web development and marketing campaigns so that they become one; aligned. The post-click, segmented conversion path provides the framework for optimal user and sales relationship experience by quickly, yet skillfully, delivering relevant content and messaging. Expect higher conversion rates and more lucrative opportunities to have web and email dialogues with users who have profiled themselves based on need/want and stage.