Social Media Tips & Tricks

Last week, Geary hosted an executive roundtable in partnership with UNICEF’s Tap Project. During the event, top marketers strategized how they could best use their social networks to fundraise for Tap. Several social media tips and tricks surfaced that can help companies optimize their social media marketing.

 Here’s what everyone came up with:

Make it Trackable

• Since this was a contest, groups investigated how they could track their progress. Using resources like unique bit.ly accounts, team members tracked donations through shortened URLs. 
• Your company can use the same philosophy to track campaigns and report against marketing goals. Even in social media, you should still have ROI.

Make it Catchy

• 140 characters might not seem like much, but with a little creativity, you can still get your point across. Keep language simple and direct, and you’ll still have room to humanize your message. Example: “5 strangers, 1 cause. When was the last time doing good was this easy? Please check it out.”
• Your marketing slogan may be too long for social media, so consider a variation on a theme that hits home with your social audience. It might be slightly different than your offline customer.

Make it Count

• When you have a cause or promotion that’s worth talking about, like the Tap Project, promote it like there is no tomorrow. Being proactive will help your message cut through the ambient noise of social media. Take a cue from our attendees, and do not be afraid to ask your network to support a cause, product or brand.
• Your company can create brand evangelists that market your message. Remember social media is NOT a one way conversation. That means promote, but don’t let it be a one way exchange.