Comments on: Study Shows that .EDU Lead Buyers Have Room for Improvement http://gearyi.com/fresh/study-shows-that-edu-lead-buyers-have-room-for-improvement/ Geary's Collaborative Thoughts about What's New and Fresh Fri, 08 Apr 2011 17:43:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeff Miller http://gearyi.com/fresh/study-shows-that-edu-lead-buyers-have-room-for-improvement/comment-page-1/#comment-3923 Jeff Miller Tue, 29 Dec 2009 18:22:29 +0000 http://gearyi.com/fresh/?p=907#comment-3923 At LeadQual, we did a follow-up study where we secret shopped the mortgage industry. Like EDU, there is significant room for improvement for lenders. In fact, the results may be even more dismal. The results can be found here: http://www.dialmyleads.com/mortgage-leads-study/ We believe that the results of our study point to a true opportunity for mortgage lenders. Improve lead response and close more loans. If cracking the whip on LOs failes over and over again (for good reason), recognize the reality for what it is and employ a proven strategy to effect good lead follow-up. At LeadQual, we did a follow-up study where we secret shopped the mortgage industry.

Like EDU, there is significant room for improvement for lenders. In fact, the results may be even more dismal.

The results can be found here:
http://www.dialmyleads.com/mortgage-leads-study/

We believe that the results of our study point to a true opportunity for mortgage lenders. Improve lead response and close more loans. If cracking the whip on LOs failes over and over again (for good reason), recognize the reality for what it is and employ a proven strategy to effect good lead follow-up.

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