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VW “The Eos Tarot”
Posted on October 30th, 2006 2 commentsVW’s design brief: Create something online that adds awareness beyond the basic microsite for our new convertible sedan Eos.
The solution: Before coming up with a solution who’s Eos? (From Wikipedia) Eos (“dawn”) was, in Greek mythology, the Titan goddess of the dawn, Eos, preceded by the Morning Star, is seen as the genetrix of all the stars; her tears are considered to have created the morning dew.
What’s the big idea? Lets create a site that brings a fun, and current part of Greek mythology online, and do a “personalized” Tarot card reading. The user can truly be part of the experience.
Google ads supporting the Eos:
The New Volkswagen Eos
Discover the Inspiring Nature of the Eos at the Official VW Site.The Volkswagen Eos
Introduce Yourself to the New Eos Hardtop Convertible.Introducing the Eos
Get All the Latest Info on This Rejuvenating Hardtop Convertible.2 responses to “VW “The Eos Tarot””
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As a player of tarot card games, I don’t find the mystification of tarot and the stereotypes it causes to to be so cool.
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What have Tarot and Volkswagen motor cars got in common? Not a lot, I’d wager. Still, I suppose they must get their inspiration from somewhere, and I guess mysticism and occult are fair game as well as anything else.
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Tarockspieler January 8th, 2007 at 11:15