Comments on: The Horror of Marketing: H.P Lovecraft and the Power of Motivation http://gearyi.com/fresh/the-horror-of-marketing-hp-lovecraft-and-the-power-of-motivation/ Geary's Collaborative Thoughts about What's New and Fresh Fri, 08 Apr 2011 17:43:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sarah Kotlova http://gearyi.com/fresh/the-horror-of-marketing-hp-lovecraft-and-the-power-of-motivation/comment-page-1/#comment-199 Sarah Kotlova Wed, 03 Dec 2008 21:42:06 +0000 http://www.gearyi.com/fresh/the-horror-of-marketing-hp-lovecraft-and-the-power-of-motivation/#comment-199 <p>Response from Anna Papadopoulos, posted with her kind permission:</p> <hr> <p>"Thank you and thanks for writing. Great point about fear-based advertising/marketing. I totally agree with you and have seen fear-based advertising backfire on us as well (unless you subscribe to the "any controversy is good controversy" belief). The trick is to allow the consumer to still feel empowered and in control.</p> <p>Therefore, with pharma, consumers need to feel like they have discovered certain content and are managing it and sharing it with others (and are smart -- even smarter than their physicians -- because of it). The message may not be heavy handed (therefore, not all mediums may be able to support it), but seeded in a way that someone says, "Oh wow, I didn't realize that, but I need it and need to tell my friends about it." I give you credit for tackling pharma though . . . not an easy task."</p> <hr> <p>Read the original article at: http://www.clickz.com/3631830</p> <p>And get to know Anna at: http://www.clickz.com/3622887 </p> Response from Anna Papadopoulos, posted with her kind permission:

“Thank you and thanks for writing. Great point about fear-based advertising/marketing. I totally agree with you and have seen fear-based advertising backfire on us as well (unless you subscribe to the “any controversy is good controversy” belief). The trick is to allow the consumer to still feel empowered and in control.

Therefore, with pharma, consumers need to feel like they have discovered certain content and are managing it and sharing it with others (and are smart — even smarter than their physicians — because of it). The message may not be heavy handed (therefore, not all mediums may be able to support it), but seeded in a way that someone says, “Oh wow, I didn’t realize that, but I need it and need to tell my friends about it.” I give you credit for tackling pharma though . . . not an easy task.”

Read the original article at:
http://www.clickz.com/3631830

And get to know Anna at: http://www.clickz.com/3622887

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