The Long and Short of Mobile Video

by Andreas Roell CEO Geary Interactive

For mobile video, the time is now.

Nielsen Mobile reports 2007 saw a 198 percent increase in mobile video revenue, and a 155 percent increase in mobile video subscribers. While impressive, the company also reports that this is only a 3.6 percent share of the entire mobile market. eMarketer projects mobile television subscribers alone will number 462 million by 2012. With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video?

To adequately answer this question, it’s imperative to investigate what’s required for a pleasant mobile video experience.

Mobile devices are everywhere; they’re in pockets and purses across the world. But when a user is experiencing downtime (en route, on-hold, waiting in line) it becomes obvious that cell phones are simply not entertaining. No one ever casually scrolls through their contacts to kill time, or changes their display settings when they have nothing better to do. That’s not entertainment. This downtime is when mobile video can easily fit into peoples’ lives.

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 Article published on March 4 by ClickZ