The Looming Advertising Crisis

It’s a familiar tale. Boy meets girl. Boy woos girl. Boy wins girl. Boy becomes clueless about girl. Boy loses girl. Or, in the case of this video, it’s a cautionary tale about how advertisers have become so sure of their ability to attract customers and keep them that they don’t really pay attention to what their customers are trying to say to them.

We preach this daily. Marketers need to fully harness the capabilities of digital connectedness in order to learn how to really listen to their customers. (This Video was created by a Microsoft Marketing Manager for Microsoft’s Digital Advertising Solutions in Europe)