The Simpsons are Mobile: Minutes to Meltdown

Just a week before their blockbuster debut, the Simpsons have their first Mobile game, “Minutes to Meltdown.” The game was created by a team from Fox Mobile Entertainment, Gracie Films, EA Mobile and mobile entertainment company Jamba. Gamers will guide Homer through Springfield to stop a meltdown at the Springfield Nuclear Power Plant with appearances by Bart, Mr. Burns and other favorites.

The Simpsons team have created a solid mobile platform that includes ringtones, voicetones, wallpapers, screensavers and the Simpsons mobile game. All of these mobile phone products can be purchased through the Simpsons’ mobile site. For $9.99 a month, subscribers can purchase 6 different Simpson content products for their cell phones. For some reason, the mobile game is not supported through Verizon or Virgin Mobile.

All the right steps and elements have been added to leverage this brand internationally. “Woo-Hoo” We will see the successes of these promotional and marketing efforts after next weeks release of the Simpsons Movie on July 27.