The Simpsons Meet Reality

“The Simpsons” is already a popular television show amongst people of all ages, but with the looming Simpsons movie opening in theaters July 27, promotional efforts have caused quite a stir. Starting July 2 and continuing through the end of the month, a dozen 7-Eleven stores have been re-decorated to mirror the cartoon show’s convenience store, the Kwik-E-Mart.

In addition to re-designing the stores’ appearance, Simpsons characters, store products and even a comic book from the show will be added and available for purchase in all the locations where the promotions are taking place. The question marketers are asking, though, is whether this is a risky move or a way to have fun with a big opportunity.