Top searches and marketing buzzwords for 2008

Another year, another round of year-end wrap-ups.

First up, we have this fascinating roundup of top search terms in each of the major engines. It’s interesting to see the variations between the engines. Google users love politics, technology and American Idol; Yahoo users are particularly celebrity-obsessed. And I would like to know more about the people that made “How do I get pregnant?” the #1 query on Ask.com.

The next list compiles the top marketing buzzwords of 2008. Topping the list? “User intent,” “branding integration,” and “ROI.” Mark my words: ROI (return on investment) will continue to be an important buzzword as companies pull back on marketing budgets.