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US Military Goes Mobile with Air Force Campaign: “Do Something Amazing”
Posted on April 12th, 2007 1 commentAmazing? Maybe. Risky? Yes. However, they have the audience in mind and in the end, with mobile advertising, that might be what counts. GSD&M created the new campaign for the Air Force to target young, tech savvy males. A reported 81% of the Air Force’s target cannot live without their cell phones, giving the Air Force a risky opportunity to test mobile advertising. The campaign, “Do Something Amazing” launches tomorrow, April 13th, at the Texas Motor Speedway in Dallas. The tour will include Motocross, NASCAR and other sporting events around the US. The mobile campaign will use Bluetooth Transmitters sending messages to Bluetooth enabled phones, basic text messaging, QR (Quick-Response) codes and video/ring tone downloads. The goal is for high school students to show and tell Air Force career possibilities with friends.
1 responses to “US Military Goes Mobile with Air Force Campaign: “Do Something Amazing””
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This article is very true. My company is partnering with a promotional marketing firm to create a ring tone promotion for the air force. The recruiters will be giving out plastic dog tags that are attached to ball chains, resembling a military dog tag. The front of the dog tag has the air force logo, the back contains a ring tone pin and a custom landing site we are creating for the air force to capture data and track the promotion. Small world.
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Marcos April 18th, 2007 at 18:40