What are the impacts of Google Places on SEO? @ Geary Fresh

What are the impacts of Google Places on SEO?

Posted on November 18th, 2010 Leslie Hammann No comments

Concerned or confused about Google Places? Not sure how (or if) it will affect you?

Luckily, we have an answer. We just published our thoughts about what Google Places means for the future of SEO. Here is an excerpt. To download a complimentary PDF of the POV, click here.

Google Places is the current evolution of Google Local, amelding of the search engine’s map technology overlaid withlocal business listings—relevant to local keyword searches.Until recently Google’s local results typically appeared nearthe top of search result listings, adjacent to a small mapdefining the listings in a geographical area. Along with thenew moniker, Places listings move the map into the rightcolumn. This frees up a large amount of prime real estatethat was previously reserved for the most relevant web resultsrelating to a local business listings.

Main impacts:

• Notable emphasis of local and sponsored listings

• Advantage to smaller,local businesses

• Fewer organic listings appearing on first results pages

Interactive

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