What is Yahoo up to (part 2)

Yahoo has recently completed the integration of their content network, Associated Content. According to a quote published in Ad Age Yahoo had this to say of the change: “It’s not a vendor kind of relationship anymore, it’s baked in,” said Associated founder Luke Beatty. “Now, you’ll be publishing in the context of the largest online media company in the world.”

The new integration will allow Yahoo the opportunity to control its content. For example, it can send out calls for timely articles and across various content beats.

As Google continues to make updates to its algorithm, it is nice to see that Yahoo is making its own adjustments. Focusing on content could also be a very smart way to compete against Google, which does not focus on this. If Yahoo starts publishing exclusive, fresh content, I could start using their engine more. What about you?