Yahoo! Ads Get Smart

Yahoo! has taken the next step in contextual advertising practices by launching a new application called “Smart Ads.” The search engine giant’s new display ad units use everything from behavioral to demographic to geographic targeting to identify the user’s interests and behavior. Smart Ads account for users’ age, gender, geographic location and search activity to serve specific ads that are in line with the user’s information, making every campaign completely customized.

Of course, with Yahoo! taking this initiative, it is only expected that Google will follow in their footsteps. As long as Google offers more inventory; however, they will continue to lead the race. Smart Ads will provide advanced targeting potential for advertisers and marketers across the board, making it a great innovation, whether it is Yahoo! or Google that is taking the reigns.